For anyone who hasn't heard, I took over as lead of Gentoo's public relations efforts a little over two weeks ago. Three days earlier, I wrote an LWN article concluding that Gentoo isn't falling apart, but it's totally failing to communicate. After writing that article, I realized that somebody had to step up to deal with this problem—who better than me?
My focus right now is showing people that Gentoo development is just as alive as it's ever been. I'm doing this by opening windows into development through more frequent news postings, with links to discussion forums to respond to the posts. Doing this, combined with writing to people ("You will") rather than about them (saying "Users will..."), will help build better relationships with our users.
Another part of improving the perception of a lively, active community is updating the look of our website. The old website redesign never made it to fruition, so a few of us have begun taking a look at how far it got, what happened, and what to do now. At a minimum, I'd like to make some slight changes to give our site a face lift. The design hasn't changed for 6 years now, and it shows.
One major, easily fixable problem with our website is that there's no obvious place to go for users who want to contribute. There should be a big "Get involved!" or "Help Gentoo!" link right up at the top of the page, next to "Get Gentoo!" All this requires is a little webpage that describes all the ways people can help. In fact, the whole website isn't task-oriented enough. This needs to change.
In the future, I'm going to begin improving the "press" aspect of PR, based on my notes from an excellent talk by Josh Berkus at OSCON 2006 on public relations for OSS projects. The main ideas here are providing a press kit for reporters with all the basic info they want, building relationships with local reporters by using local Gentoo contacts, putting together some case studies of people and businesses using Gentoo in interesting ways, and improving our process for creating and posting news and press releases.
Finally, any Gentoo users can help improve Gentoo by simply advocating it to Linux users you know, giving demos and talks at Linux user group meetings or conferences, promoting it in articles, or writing in your blog about something Gentoo does really well.